3

Digital Marketing – A Brand New Platform to Start Your New Business

 

There has been a hype in the market about this platform and the way it affects the nature of the business. For the merchandise who are trying to enter the global business have chosen the medium of technology that will help them to mark their presence all over the globe. With the prevailing trends of physical advertising and marketing in the market, the industry has found a new and innovative way to present their products and services to the world.

The prime function of this forum is to act as a portal that leads its way to the worldwide market. It helps the entrepreneur to gain access to the entire industry with few simple tech hacks and nonlinear marketing approach. Though it has come to use since 90’s, but its power and importance was only understood in the era of 2000. With the changes in the technology, the social media has engulfed advanced and sophisticated medium for advertising and publicizing numerous products and services.

When a new business enters a market, it faces challenges, threats, competition, and opportunities. A proper market analysis needs to be done if you want to grab a strong foothold in the materialistic industry. The campaigns incorporated into the marketing plans are directed to control the view of the audience into the site. More the services are circulated all over the social media stage, it increases the visibility of the audience.

What Does Digital Marketing Cover?

The internet plays a very significant role in this scenario. Without the use of the internet, there would be no birth of the digital medium and it would leave to the hand of the physical marketers to promote the new products available in the market. It covers search engine optimization, content management, search engine marketing, promoting campaigns, suggesting advertisement, using social media tools, e-commerce marketing, e-books, and other forums to reach the market and maximize the leads of the business.

The emergence of this new and innovative trend have been a boon to the businesses. In this cut-throat competitive scenario, the means of using digital forum come to aid in establishing a prominent stance of the business in the emporium. The strategies and the methods adopted by the marketers increase the page rank in the search engines podium of Google, Bing, and Yahoo. The ranks symbolize their popularity and the traffic engaged with the site, which in turn upscale the earnings and profit of the business.

8

Everything Small Companies Should Know About These 7 SEO Trends

 

With the ever-changing trend in the IT sector, the skilled professionals have to work smartly in order to keep pace with the newer technologies. As content marketing has increased in the recent times so is the SEO, it has made its mark in the online marketing sector but with changing mechanics, the SEO specialist has to update with latest innovations.

Small companies recently entering online marketing needs to abide by the tactics and trends of SEO to keep themselves in the top searches on Google. Here are top seven SEO Trends that these companies need to acquaint with.

1. Achieve Higher SERP’s with Long Contents

As per the research, the companies placing the content of more than 1,000 words tend to rank high in the SERP’s. The online search of top companies is more that possesses longer contents of high quality and matches customer’s intents too. The focus on creating in-depth content with 1,000+ words will definitely help small-scale companies.

2. Provision of Deep Links

The users do not like to scroll through the pages of those companies that have whole information crammed at one place and it creates difficulty in understanding, which leads to poor SEO. For a healthy Search Engine Optimization of your website, one should go ahead with Deep Links or the Hyperlinks. These links will lead the people deeper into your site contents and product information, thereby making SEO stronger.

3. Investing in Social Media

Social Media is becoming the SEO’s first choice, as the small companies that have got good like on Facebook or Twitter, are likely to be placed in the organic search results of Google. Even the videos, blogs or the advertisements shared on social platform can enhance the SEO of your website.

4. Special Emphasis on Videos

The graphic or virtual content is what most of the users are seeking for in today’s time as people search for the content with videos. The videos on social platform also help the companies to top the position in Google searches. It was also reported that the web pages with videos get good rankings than the ones without them.

5. Mobile-Friendly Websites

According to Google guidelines, the companies need to make their websites mobile-responsive too as there are large numbers of Smartphone, iPhone and iPad users. For this, the SEO’s should put emphasis on the mobile optimization because it leads to 70% of online searches.

6. Usage of Voice Search

The mobile device users find the voice search option safer and more convenient because of its usage while driving too. The SEO specialists need to focus that the user is able to find the content related to a specific keyword during the searches.

7. Local SEO

For small companies, the Local SEO comes handy as it helps the users to know about the company that is nearby. This will help the customers to get requisite products and services while searching for relevant keywords.

32

SEO Quotes From Specialists in Search Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not all information found online is created equal and it’s easy to get pushed and pulled in the wrong SEO seo quotes from specialists in search marketing SEO Quotes From Specialists in Search Marketing seoelp you cut through all the clutter, I scoured the internet and found the top 10 timeless SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true.

One of the best things about the internet is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.

Enjoy!

Using SEO tricks or hacks is like trying to beat the house in Vegas. Sure, you might get a couple of quick wins, but in the long run you’re bound to lose because “the house always wins.”

In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.

Good SEO work only gets better over time.– Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com

— Dave Naylor (@DaveNaylor), Bronco.co.UK Managing Director

You’re ignoring the most important part of SEO– your customers when you design your website for Google’s search engine spider. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!

The goal of SEO is not to rank # 1. The goal is to generate leads and sales for your business.

“My rule of thumb is build a site for a user, not a spider.”

Even if you’re using other tactics like Radio, tv, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing tactics.”– Duane Forrester, Senior Product Manager, Bing

If your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.

This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.

“Google only loves you when everyone else loves you first.”– Wendy Piersall

How does Google determine what is “best”?

Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.

One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.

With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).

Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.

Successful SEO is not about tricking Google.– Phil Frost, Main Street ROI

Again, the goal of SEO is not to rank # 1, it’s to generate sales and leads.

“Today it’s not about ‘get the traffic’– it’s about ‘get the targeted and relevant traffic.”– Adam Audette, Chief Knowledge Officer, RKG

That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business. Use Google’s Keywords Planner Tool to search for relevant keywords. Take it one step further to organize all the keywords you find into two categories:

buying-intent

research-intent

As you can probably guess, the buying-intent keywords are the ones where the person searching is most likely looking to make a purchase. The research-intent keywords are the ones where the searcher is most likely just doing research.

Focus your SEO efforts on the buying-intent keywords first to give you the best chance to drive sales and leads.

The sad truth with SEO is that most people will not find your website unless you’re on the first search results page. Keep in mind there are only 10 spots available and likely tens of thousands or even tens of millions of other websites vying for those coveted spots.

Think about how hard it is to double the amount of visitors to your website. You’ll have to invest more in SEO, advertising, social media, email marketing, and/or another marketing tactic to drive more website traffic.

Now consider the fact that you would get the same impact on your business if instead, you focused on doubling your website conversion rates.

“The best place to hide a dead body is the second page of Google search.”– Anonymous.

I’ll admit, I “LOL ‘d” when I first read this quote.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”– Jeff Eisenberg

In the past, publishing more and more content was a great tactic to expand the reach of your SEO. As you publish more articles about different topics, your website has more opportunities to rank in Google.

“Better content is outweighing more content.”– Rand Fishkin.

Due to Google’s recent algorithm updates, quality outweighs quantity. Always keep this in mind and resist the urge to cut corners on quality in an attempt to publish webpages faster.

Present a stronger, more compelling offer.

Change the layout of your pages so that your offer is more easy to see.

Offer free information in exchange for an email address so you can follow up and convert over a longer time frame.

Use retargeting ads to bring prospects (that didn’t convert) back to your website.

Add a lightbox popup so your offer can’t be missed.

Many businesses took that tactic to the extreme and started to publish low quality articles in an attempt to scale up article production at lower costs.

(Traffic to your website) x (Conversion rate) = (leads or sales).

How can you double your conversion rate? Try some of the following ideas:.

“What gets measured gets improved.”– Peter Drucker.

This quote highlights a recent shift in SEO.

Many businesses ignore this simple truth.

Your conversion rate is the number of sales or leads you generate from your website divided by the total number of visitors. As you can see from that equation, you can either double your traffic or double your conversion rate and the result will be the same.

It’s simple math…

Peter Drucker was not specifically talking about SEO in this quote, but it’s an important point that deserves to make this list.

What needs to be measured in SEO?

This may come as a surprise, but tracking your rankings alone is worthless! Your rankings should of course be measured, but they tell an incomplete story.

Good SEO work only gets better over time. Successful SEO is not about tricking Google. Good SEO work only gets better over time. Successful SEO is not about tricking Google. That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business.

Good SEO work only gets better over time. Successful SEO is not about tricking Google.

Even more important than your rankings is your website traffic from SEO and your website conversions from SEO.

9

Confused About SEO?

SEO. Three little letters that we hear all the time, but what do they stand for and why do some people make it so confusing to the consumer?

SEO simply stands for Search Engine Optimization. Of course this pertains to websites and the content of them. Lets say you want to do a search about the assassination of Abraham Lincoln. You go to Google and type it in, and then, as if by magic, a whole host of websites appear in a list. This is Google linking you and your request for information with the websites that are the most relevant and the most authoritative on the subject.

Perhaps you want to narrow your search, and you can simply do that by changing what you are asking for. Maybe ‘who assassinated Abraham Lincoln?’ will give you websites with more specific information that you can then visit to find your answers.

So how does it work? SEO works to improve search engine rankings, giving higher rankings to those sites that are most relevant. If you have a website and it ranks in Google, that means that first you are doing a great job with your site and second, other web pages link to yours. As they promote authority pages (those that appear on the first page) your site should be full of things that people will find useful.

When you are building a site your main focus should be getting the most people to visit it from day one. This is achieved by using words and phrases in your site that most people will use when they are conducting a search. As soon as those words are typed in, your site, and it’s optimization can appear right at or near the top of the list and we all know that that’s where we head, because after all who goes to sites listed on page 4 or 5 of a Google search?

Great content on a site shows interest, both from the person who built it and the people who populate it with content and those looking for information each time they head to Google. If you are a website builder, you know this, but if you are a person searching for answers it quickly becomes apparent too. No one wants to wade through website after website of bad information before they find what they are looking for, instead we all want to type in our question or inquiry and then be redirected to where we need to be.

14

Local SEO (Local Search Engine Optimization)

 

Local SEO is defined as that online marketing activity that allows local businesses to promote their services to local customers at that exact point in time when they are searching for your type of business. It is said that four out of five people use the internet on their smartphones for local information. In order for Google and other search engines to serve the users with the relevant information from the vast amount of data they have, local based results will become more and more relevant and prevalent.

Directory listings are an important feature of local SEO. They could be niche or general listings. They serve as online telephone directories with NAP data along with a map sometimes and your URL. Some allow photographs too. Some are free, some are paid; some for life, some for eleven months only, the options are many. There are thousands of directory listings. It pays to be listed in at least a few of them. Yelp! Google My Business are a couple of popular ones in the USA.

Local SEO is a great tool for small businesses because there are only so many competitors. The better visibility you have on a SERP, the more likely that your target will find you! It is also a great way for search engines to serve the most relevant results to the search engine user, providing locations too.

In a Google search, local search results are served either in the new carousel format, which comes with a map, with an indented listing providing address telephone numbers, reviews etc.

Why is local SEO becoming more important?

  • Local customers are using the internet to find local business
  • Local search is becoming more popular with the passing years.
  • Local search is highly targeted and timely
  • It gives better results than the traditional advertising options
  • Mobile usage is highly prevalent. Local SEO covers both laptop as well as mobile telephony
  • Greatest return on investment. No wasted exposure
  • If you claim your Google local listing, you will be way ahead of competition
  • Local SEO is still free.Readership of Newspapers has declined by a huge percentage – 40% to 80%
  • Customer reviews which are very popular are a big part of local SEO.

How do you improve your company’s local SEO?

  1. When creating your local page, pay special attention to how you categorize them in many subcategories provided.
  2. Make sure your NAP (Name, Address and Phone number) is consistent across the web, in your local pages, directory listings
  3. Use good quality directories. Use category and location searches to find out if there is an opportunity to be listed somewhere.
  4. Work to get more reviews about your site. Reviews are showcased on SERP
  5. Add lots of images to your local listing to make it look interesting. Make sure the key word appears often.
  6. Try to earn inbound links from bloggers, newspapers and through social sharing, content development etc.
  7. Hire a reputable local SEO company if you don’t have enough time, because this is an ongoing process with the search engine changes happening all the time.
6

SEO Myths You Should Never Believe

 

SEO (Search Engine Optimization) refers to the collection of techniques and practices that enable your website to drive more traffic from search engines like Google, Yahoo, and Bing, etc. It’s a continuing investment that gives you the results of your efforts beyond your expectations. It helps to put you in the limelight, which surely increases your brand image and benefits your business. In short, SEO is important for your website success, so, you should give it a try. Here are some common SEO myths you should never believe because it misleads your path. Have a look to know more.

SEO Is Dead: Most of the people believe that SEO is dead, but it’s not more than just a myth. If you also believe in it, so, it’s high-time to debunk it. This is because it is, was and will never dead ever. It drives more and more people to your website and also it helps to expand your search ranking.

SEO Is Expensive: Do you really think so? Think again. This is because; it’s an investment, which gives you high returns. So, don’t be afraid to invest in such a strategy that is a must for your business success, which bring customers to your website.

It’s All About Keyword Density: If you think SEO is only about keyword density, so probably you are wrong. This is because the use of keyword at the right place and right time give you more results. It helps the search engines to crawl your website to improve its ranking.

Images And Videos Don’t Matter In SEO: Its high-time to bust this myth because images and videos play an integral role in improving the ranking of your website. So, you should never ignore it and start using it effectively.

Link Building Don’t Give Results: How can you even believe it? This is because Link Building is very much important in SEO. It helps to increase the visibility of your website and without this your strategy is incomplete.

For sure, all above points will bust your myths about SEO. If yes, so, don’t waste your time anymore. SEO is an important and ongoing investment that you should make for the success of your online business. It will lead you the right path to reach the heights, where the sky is the limit. Want to come into the limelight, don’t you? So, give a break to your mind, instead, consult an SEO Company that debunks any other myth you have in your mind and suggest only the best for your business.

Top Reasons to Have Local SEO for Your Online Business

We all know search engine optimization’s importance. There are various online marketers those who are taking benefits of the concept of local SEO. As in the future, this marketing strategy will help the businesses for various reasons. All the local establishments, starting from the plumbers, accountants to the florists all can improve their online presence and make more revenue through the help of this tool. There are many professionals who have strong knowledge in this strategy and they help many companies to get the targeted audiences in the local area.

What do you mean by local search engine optimization?

Local SEO or the search engine optimization is one of the effective forms for online marketing. It helps the businesses in promoting their services to the customers who stays around within the exact time when they are wishing. This tool makes use of the search engines like the Google and several business directories like Qype, TouchLocal, Yelp and Superpages. There are thousands of customers locally who are using these services and they are choosing the best businesses in the area. The local SEO reduce the guesswork of the digital marketing. There are various reasons why most of the companies do use this tool for digital marketing strategies.

1. Local customers use the internet to get in touch with local businesses

It is one of the common reasons why most of the businesses are switching to local search engine strategies. In these days, more than 65% of the local customers are using various online platforms and directories to search for businesses as per their requirements. But, only 28-29% of people use the old papers to get references.

2. Increased mobile usage-

When businesses are using the local search engine strategies, they are depending more on the internet. This is one of the best platforms that help lots of companies to get the targeted customers and to prosper in the business.

3. Huge percentage of ROI

This is the most vital reasons to take help of local SEO. This tool gives returns on investment in a larger way. Unlike other types of advertising like papers and leaflets; this digital marketing tool saves time and highly effective in increasing profit. It is affordable too.

4. Local customers trust online reviews-

Almost all the local buyers trust the online reviews that are available on the sites. They go through each one of the testimonials and find out the best company among the lot. Thus, to get the trusted customers, local search engine tool games a vital role.

These are the benefits of availing the service of local SEO. If you want to take your business to a new horizon, hire the professional who is having experience and reputation in the market.

How To Use Search Engine Optimization To Your Benefit

There is much to learn about search engine optimization and much success that can go along with this knowledge. There is plenty of information available; however, not everything you read will apply to your specific situation. This article will provide some of the best tips known in regards to search engine optimization.

Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the change that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.

Keep your page simple. The more time it takes to load your page due to huge, time-consuming graphics or oddly styled coding, the less likely it will be for a search engine to recommend you. Keep your readers in mind as well. You do not want to drive anyone away from your site because it simply can’t keep up in a fast-paced world.

It is important to write an engaging meta description tag for each page you create in order to achieve proper search engine optimization. Many search engines use it as a blurb to display under the a page’s title and a descriptive tag will encourage viewers to visit your page, increasing traffic.

A good rule of thumb to follow when dealing with search engine optimization is to use your keywords and keyword phrases in your URLs whenever possible. Most search engines highly value the use of keywords in the URL, so rather than using arbitrary numbers, opt for replacing them with keywords.

You need to treat link building as a process that keeps going. Spend a few minutes every day on your link campaign. You can pay for services that will build your links for you, though those have proven not to be as effective as taking the time and doing it yourself.

Write high-quality meta description tags for every page on your website. Doing this will not really affect your rating much at all, but it will get more people clicking on your search listing. This will help your company get more sales, or at least more leads for sales in the future.

There is no one single method of search engine optimization, but using meta tags is a good start. When choosing your tag be sure that the keyword actually matches your website. Use a search phrase that you think your target market would use to find your product or service.

To get the most out of SEO, you must remember to always provide links of the highest quality. Links pointing to your site should be well-placed and you should place a lot of them. This will get you to the top quickly. Submitting high quality articles containing link exchanges that are selective will give your site a boost.

Use tools to test the popularity of your chosen keywords. Check popular trending sites to see the popularity of your keywords. Keywords with too much competition and high popularity may take a very long time to reward you with traffic.

You should do your best to make it very simple for all the visitors to your site to add it to their social bookmarks. These types of links are one of the kinds that are valued most by many of the different searches engines that are available.

Search Engine Optimization emphasizes quality links from outside sites. A lot of those links will come naturally when web users find your site and recognize its value. Others can be obtained by approaching other website owners, blogger, and the like and requesting to be linked. All they can do is say no!

Yahoo local listings have star ratings attached so try to get yourself listed by them. It is absolutely free and that is the type of exposure that your business will need. You should ask prior customers to go to your listing and rate you so that your listing will stand out from the rest of them.

You can optimize your blog for search engines by using SEO-friendly URLs for each blog post. Most blogging services offer this option, which is a must-do if you are using your blog to make money. Rather than allowing the service to assign a generic URL, create your own post URL that includes keywords.

Do not make any drastic changes to your site for the sole point of increasing your site’s rankings. You have to keep it in your mind that a user’s experience on your website should be your first concern, and doing any changes that may decrease the amount of users is not a good thing.

All of your links, incoming and internal, should use keywords. ” as anchor text. Search engines use this information when determining ranking. Every now and then, ensure that all internal links on your site also use keyword links.

Write good meta tags for your website. Major search engines often use your meta tags in their search results. The blurb you write will very likely show up as the short description below the link. Make sure that the blurb you write for your meta tag is interesting enough to draw consumers in.

When dealing with search engine optimization, it is a good idea to place some of your keywords in either bold or italics. This will make your keywords stand out more, especially if you only use it for the most important ones and will allow you to achieve a higher search result ranking.

When it comes to search engine optimization, practice patience when looking for results. There is very little instant gratification in SEO, some effects of your hard work could take months to reap visible benefits. This is especially true if your website is relatively new. Patience is needed when looking for those results. They will come with consistent, quality SEO work.

In summary, there are some obvious ideas that have been tested over time, as well as some newer techniques that you may not have considered. Hopefully, as long as you follow what we suggest in this article, you can either get started with search engine optimization or improve on what you have already done.

Blogging Buddies – The Importance of Having Online Friends

Blogging Blogging Buddies - The Importance of Having Online Friends Blogging Buddies - The Importance of Having Online Friends blogging

Online Friends Teach Each Other the Value of Optimization

One great benefit of having online friends is that the more experienced bloggers can teach other bloggers how to optimize their blogs’ performance. Optimizing a blog’s performance theoretically means that more visitors will be coming to the blog. Blogs give their owners the ability to have people who read the blog leave their comments; if blog owners do not desire to give people this freedom, they can de-activate the capability. For those who are seeking comments, optimization of a website would mean that more comments are being left.

Example of How an SEO Expert Helped a Fellow Blogger

An example of how becoming someone’s friend helped her to improve her blogs’ performance with traffic and comments comes from a search engine optimization (SEO) expert. This particular expert pulled two friends aside and informed them of the SEO tactics that could help them increase their traffic.

For one, she explained to them how keyword research would be of benefit to them. This expert now has proof to show everyone that keyword research does have a good effect on a blog, because one of her friends took her advice wholeheartedly and the other did not. Only one of these online friends experienced an increase in traffic to her blog.

Social Development Benefits From Having Many Online Friends

The act of blogging increases the blogger’s social development by expanding the blogger’s social circles. As a blogger gains online friends, those friends who also have other friends introduce the new blog they have found to those existing friends. In turn, those friends become the friends of the original blogger. The opportunity for friends to grow exponentially by way of this process is very high the more friends online are added to a blogger’s roster.

How Online Friends Help Their Friends Grow

As a blogger’s list of online friends grows, bloggers have even more people to help out with problems they may be having. As a result, these bloggers’ skills have the potential to increase every time they are introduced to a solution to a problem they previously did not have. In order to take advantage of this large group of friends, all a blogger has to do is ask a question, and because friends generally want to help each other, several answers appear in their comments sections.

Online friends help to increase a blogger’s knowledge by sending them important information by way of links. If one friend has a question about daffodils, for example, and another friend has been researching this subject for a long time, this friend will have links to websites and other blogs that will give their online friends what they are looking for. The more often this happens, the more a blogger’s knowledge grows.

The Straight Talking Truth About Search Engine Optimization

Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. Search engine optimization matters, but it will only be truly successful as part of a wider digital strategy. So what you need is a clear understanding of search, social and content.

PAGE CONTENT

First, surprise surprise, is what you put on your website. Its copy and content. No tricks, no technical wizardry, just well written, informative copy on your subject with some great imagery and other visual content to back it up.

Your sector’s high ranking key phrases must be there. But they must be natural and relevant. Stuffing keywords into the copy is unhelpful and could get you penalised by Google.

BACKLINKS

The next is backlinks. People linking to pages on your website from their website, blog or media site. Google likes that.

But not just any old people. And not necessarily people relevant to your subject and who have a bit of clout. The jargon is ‘authoritative’.

To achieve this you need some, here we go again, great content on your site and a PR ability to get it in front shedloads of them. Google Penguin 4.0 looks for ‘quality’ links from the right media.

SOCIAL SIGNALS

Then we’ve got social media. Google really likes it if people share your website content on their social networks. It loves likes, comments, retweets, shares, repins, blog comments – all that stuff.

And if they come from ‘influential’ people and places they’re even more impressed.

So that’s another thing you need to be good at.

MOBILE FIRST

Google recently announced that they are moving to crawl the mobile version of your website not the desktop. With this change, Google will primarily index mobile content and use that to decide how to rank its results, regardless of whether you’re on desktop or mobile. There will no longer be any type of “mobile-friendly” adjustment done just for mobile users. Effectively, if you’re not mobile-friendly, that will have an impact even on how you appear for desktop searchers. So this is where your SEO efforts must be focussed

OPTIMISATION

Finally we’ve got the back-end of your website. The bit that no-one except Google really cares about. The bit you see on Google when you do a search. But it’s very important.

Whatever platform your site has been built on it will have the capability to be optimised for your key search phrases in the page titles, meta-descriptions, image titles etc. It’s simply a question of knowing what you’re doing.

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